Where to build and invest for positive environmental impact in Brazil.

Born from the collective intelligence of specialists and key voices in Brazil's environmental agenda, this study maps the country's main challenges. It calls on entrepreneurs, investors, governments, consumers, brands, and the wider impact ecosystem to transform the relationship between business, people, and the environment.

A guide for entrepreneurs and impact investors, it explores seven key sectors of the economy, plus the financial sector, mapping solutions and real cases in the Brazilian market.

Design approach

Faced with a vast range of themes, sectors, and data, the editorial design set out to simplify: key sections build a logical, direct narrative in clear blocks. Geometric compositions act as visual metaphors for the concepts and analyses, set in light, readable layouts alongside an extensive photo library.

The palette comes from nature and the four elements (fire, water, air, and earth), with gradations between them. It lets the narrative shift in register, sometimes light and subtle, sometimes deep and dense, grounding the study in the Brazilian context.

A Onda Verde report on a tablet, with green and cream geometric pages.

A Onda Verde report on a tablet: a page with geometric forest shapes in green.

A Onda Verde report spreads on two tablets, with colorful geometric compositions.

A Onda Verde illustration: an orange sun over a green geometric diamond.

A Onda Verde report cover: the title in cream on deep green.

A Onda Verde illustration for climate change: a green sphere surrounded by orange arrows.

A Onda Verde illustration for lack of basic sanitation: a water drop over striped land.

A Onda Verde illustration for deforestation and forest degradation: trees within an orange sun.

A Onda Verde illustration for disorderly land occupation: buildings crowding a pink circle.

A Onda Verde illustration: geometric green mountains under a cream sun.

A Onda Verde illustration: stacked half-circles in green and ochre, like a balancing totem.

A Onda Verde illustration: spheres balanced on a tilted line above concentric green arcs.

A Onda Verde illustration: interlocking geometric blocks in green, ochre, and cream.

A Onda Verde diagram: the key sectors of the economy arranged as segments of a colorful octagon.

A Onda Verde illustration: a faceted green iceberg under an orange sun.

A Onda Verde illustration: geometric buildings and circuits in green and orange.

A Onda Verde iconography: a set of circular line icons for the study's themes.

A Onda Verde illustration: stacked circles with a forest at the center.

A Onda Verde illustration: a geometric composition of triangles and circles in green and orange.

A Onda Verde illustration: scattered triangles and an orange circle on peach.

A Onda Verde illustration: a globe of thin lines between orange and green half-circles.

A Onda Verde illustration: a symmetrical pattern of half-circles and triangles in orange, ochre, and green.

A Onda Verde illustration: a tall geometric totem of circles, trees, and stripes.

A Onda Verde report spread on looking to the past to understand the present and prepare for the future.

A Onda Verde report spread on how the relationship between business, private capital, and the environment is changing.

A Onda Verde report spread on Brazil's potential for socio-environmental development, with a geometric composition.

A Onda Verde report spread on impact investment as a path to address environmental challenges.

A Onda Verde report spread with a faceted green iceberg illustration.

A Onda Verde report spread asking how Brazil has followed this global movement.

A Onda Verde report spread on the arena of opportunities for impact businesses.

A Onda Verde report spread with stacked circles framing a forest.

Creative direction, Information Design, Illustration: Fabio Issao

Year: 2021

← Previous

→ Next