A ONDA VERDE / THE GREEN WAVE

Opportunities to undertake and invest with a positive environmental impact in Brazil

Client
Climate Ventures
Pipe.Labo

Deliverables
Information Design
Editorial Design
Branding
Illustration

Context

Resulting from the collective intelligence of specialists and key actors of the environmental agenda in Brazil, this study consolidates the main challenges that the country faces and makes a call for entrepreneurs, investors, governments, consumers, brands, and actors of the Brazilian impact ecosystem to lead a transformation system in the relationship between business, people and the environment.

A guide for entrepreneurs and impact investors that explores 7 key sectors of the economy, in addition to the financial sector, and maps solutions and real cases in the Brazilian market.

Design approach

Given the immense complexity of themes, sectors, and volume of information explored by the study, we approached the editorial design project in order to simplify its presentation, structuring it in key sections that define a logical and direct narrative in robust blocks. To enhance the concepts and analysis presented, a series of geometric compositions were developed that relate, as visual metaphors, with light layouts and focused on readability, in an organic and fluid dialogue, together with an extensive library of photos. The color palette refers directly to nature and the elementals fire, water, air, and earth, with different gradations between them, making it possible to explore the visual narrative in angles that are sometimes lighter and subtle, sometimes deeper and denser, as a way of enhancing the study within the Brazilian context.

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Editorial design

Website

A beautiful website was later designed by Sintropika to showcase the report, based on the visual project and its information architecture. If you are willing to support Onda Verde movement, please visit their website and check all the features, cases, and updates.

CREDITS

Creative direction: Fabio Issao
Information Design, Illustration: Fabio Issao
Website: Sintropika

YEAR

2021 — 2022

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FABIO ISSAO
Direção de Arte e Design Ltda.
T +55 11 96858 6245
fabio.issao@gmail.com

Brand Identity
Strategic Design
Information Design
Illustrations

© Fabio Issao. All rights reserved.

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