Opportunities to undertake and invest with a positive environmental impact in Brazil.

Resulting from the collective intelligence of specialists and key actors of the environmental agenda in Brazil, this study consolidates the main challenges that the country faces and makes a call for entrepreneurs, investors, governments, consumers, brands, and actors of the Brazilian impact ecosystem to lead a transformation system in the relationship between business, people and the environment.

A guide for entrepreneurs and impact investors that explores 7 key sectors of the economy, in addition to the financial sector, and maps solutions and real cases in the Brazilian market.

Design approach

Given the immense complexity of themes, sectors, and volume of information explored by the study, we approached the editorial design project in order to simplify its presentation, structuring it in key sections that define a logical and direct narrative in robust blocks. To enhance the concepts and analysis presented, a series of geometric compositions were developed that relate, as visual metaphors, with light layouts and focused on readability, in an organic and fluid dialogue, together with an extensive library of photos. The color palette refers directly to nature and the elementals fire, water, air, and earth, with different gradations between them, making it possible to explore the visual narrative in angles that are sometimes lighter and subtle, sometimes deeper and denser, as a way of enhancing the study within the Brazilian context.

Creative direction, Information Design, Illustration: Fabio Issao

Year: 2021