Nourishment that regenerates the forest.

Mahta brings together modern nutritional science and the ancestral knowledge of the Amazon's guardians. Its plant-based superfoods nourish body and forest alike, supporting the regeneration of both the microbiome and the land they come from.

Every ingredient is supplied by extractivists and small agroforestry producers who work in the rhythm of the forest: a cyclical, symbiotic system where nutrients are exchanged densely and continuously. The result is pure, organic, 100% whole food in powder form.

The identity draws from Brazilian Indigenous iconography, especially the graphic languages of Amazonian peoples such as the Karajá, Baniwa, and Munduruku. Its vernacular wordmark distills geometric, hand-drawn lines into bold characters charged with meaning, the seed from which the entire visual system grows.

Wordmark

Animated study of Mahta's visual concept, unfolding from concentric circles.

Mark

Animated study of Mahta's visual concept, unfolding from a single line.

Illustration language

How can Indigenous iconography be reinterpreted in a way that honors its ancestral wisdom and carries it forward, opening a meaningful dialogue between the brand and society?

We began with a single module: the gourd, one of humanity's oldest artifacts. From this one form, a family of geometric structures unfolds. Combined into patterns and compositions, they echo the lexicon of the forest: leaves, flowers, birds, seeds, stars. The strong contrast between full and empty space gives the illustrations strength, balance, and fluidity, expressing diversity without losing their essential simplicity.

Animation showing how Mahta's illustrations grow from a single circular module, the gourd.

Mahta illustration: grainy black geometric modules over an orange concentric circle.

Mahta illustration: grainy black geometric modules beside a radiating yellow sun.

Mahta illustration: stacked black geometric modules with a yellow arch.

Mahta illustration: black geometric modules over bright green squares of concentric lines.

Mahta pattern: a frieze of black geometric modules, inspired by Amazonian Indigenous graphics, on orange.

Mahta pattern: black geometric modules forming a dense pattern on deep green-gray.

Mahta pattern: black geometric modules forming a dense pattern on sage green.

Colors

Mahta color palette: forest greens, earthy neutrals, warm oranges and reds, and black.

Icons

Ingredients

Photographic style

Spoons of golden and orange superfood powders on a dark background.

The Mahta symbol in white over scattered golden and red superfood powders.

Close-up of a black spoon resting in rust-colored superfood powder.

Packaging concept

Mahta packaging: white pouches with black and orange geometric illustrations and orange scoops on teal.

Two Mahta pouches, chocolate, Brazil nut, and cumaru flavor, with orange measuring scoops on teal.

Applications

Mahta card with a black geometric illustration, set among clay pots.

Folded sage-green Mahta T-shirt with a black geometric print and hang tag.

Mahta stationery: dark green envelope, black card with copper geometric illustration, and printed letter.

Orange card with the Mahta symbol debossed, beside a printed letter on teal.

Branding, Information Design, Packaging Design, Illustrations: Fabio Issao

Year: 2021 — 2022

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