PLONGÊ

Redefining leadership roles in an increasingly challenging world

Client
Plongê

Partners
Sintropika / Dmitry Bayakhchev

Deliverables
Brand Positioning
Strategic Narrative
Brand Identity

Context

Plongê comes from the French "plongée" which means diving. It's that recurrent desire to go deep into the challenges, to face uncertainties, to discover, and to emerge transformed.

Created in 2014, Plongê is a B-Corp selection consultancy boutique based in Brazil specializing in the recruitment of strategic roles, with a close eye on the challenges of society and the planet. Their approach to the selection process is systemic, based on a deep immersion in the cultural and organizational context of their clients, focusing on establishing and strengthening relationships between companies and individuals who complement each other in their expertise, shared values, and strategic vision about the challenges of the market, society and the role that each one can play in this ecosystem.

Plongê is a long-time supporter of projects like Parsifal21, an initiative that promotes the creation and transformation of businesses with a purpose, encouraging new ways of doing business that promote socio-environmental benefits, and Fórum de Empresas e Direitos LGBTQIA+ (Business and LGBTQIA+ rights forum), a business movement with permanent action bringing together large companies around 10 commitments to the promotion of LGBTIA+ human rights.

Logo_Negativo_4000px

Branding process

The brand's positioning was defined over a series of meetings, in-depth interviews, and co-creation workshops, based on studies of the selection and recruitment market, its trends, challenges, and opportunities. In this context, the partners' view on how to act in the market became evident, always guided by an ecosystemic perspective and a dialogical tone in relation to the great challenges that impact us as human beings and the roles we play on the planet. From this perspective, we redesigned the entire strategic narrative and the brand identity of the company, with solid principles that sustain and justify all its products, services, and actions.

Immersion

In-depth interviews with the team, clients, and strategic stakeholders

Market analysis

Communication diagnosis

Co-creation

Multi-stakeholder sesssions focused on future perspectives, brand's personality, positioning and narrative, and portfolio architecture

Narrative buliding

Iterative sesssions to define, refine, and consolidate key-messaging and tone of voice

Visual expression

Deep exploration on opportunities and evolution options for the brand's identity

Plonge_Gallery_SQ_01
Plonge_Gallery_SQ_20
Plonge_Gallery_SQ_02
Plonge_Gallery_SQ_22
Plonge_Gallery_SQ_10
Plonge_Gallery_SQ_23

Visual approach

The brand's visual identity reflects this look at the world in transformation, through contextual photographs that seek to translate the immense challenges we face, at the same time that they dialogue with the pleasure and determination to seek new solutions for them. Through a minimalist and typographic approach, the focus is on the content, expanding the perspectives of its stakeholders to the values defended by the consultancy.

Plonge_MKP_02
Plonge_MKP_01
Plonge_MKP_07
Plonge_MKP_08
Plonge_MKP_09
Plonge_MKP_10
Plonge_Post4
Plonge_Post2
Plonge_Post3
Plonge_Post6
Plonge_Post8
Plonge_Post7
Plonge_Post9
Plonge_Post1
CREDITS

Branding & Strategic Narrative: Dmitry Bayakhchev, Fabio Issao
Brand Identity: Fabio Issao
Website: Sintropika

YEAR

2020 — 2021

FABIO ISSAO
Direção de Arte e Design Ltda.
T +55 11 96858 6245
fabio.issao@gmail.com

Brand Identity
Strategic Design
Information Design
Illustrations

© Fabio Issao. All rights reserved.

View
error: Protected content.