Redefining leadership roles in an increasingly challenging world.

Plongê comes from the French plongée, diving: the recurring desire to go deep into challenges, face uncertainty, discover, and emerge transformed.

Founded in 2014, Plongê is a B Corp executive search boutique in Brazil that recruits for strategic roles with a close eye on the challenges facing society and the planet. Its approach is systemic, grounded in deep immersion in each client's culture and context. The aim is to build lasting relationships between companies and people who complement each other in expertise, values, and strategic vision about the market, society, and the role each can play in this ecosystem.

Plongê is a long-time supporter of Parsifal21, an initiative that fosters the creation and transformation of purpose-driven businesses. It also supports the Fórum de Empresas e Direitos LGBTI+ (Business and LGBTI+ Rights Forum), a movement that brings large companies together around 10 commitments to promote LGBTI+ human rights.

Branding process

The positioning took shape over meetings, in-depth interviews, and co-creation workshops, informed by research into the recruitment market, its trends, challenges, and opportunities. Along the way, the partners' way of acting became clear: an ecosystemic perspective and a dialogical tone toward the great challenges that affect us as human beings and the roles we play on the planet. From there, we redesigned the company's strategic narrative and brand identity on solid principles that sustain all its products, services, and actions.

Plongê symbol: a lowercase p with a bar above it.

Plongê monogram: a lowercase p with a bar above it, in white on navy.

Plongê typography specimen in navy on coral.

Plongê visual approach: an aerial ocean photo framed by coral blocks.

Plongê visual approach: an aerial view of turquoise water and land.

Plongê color palette in a grid of coral, teal, navy, and soft tones.

Visual approach

The identity reflects this view of a world in transformation. Contextual photographs capture the immense challenges we face, alongside the pleasure and determination of seeking new solutions. A minimal, typographic approach keeps the focus on content, opening stakeholders' perspectives to the values the consultancy stands for.

Plongê folders in navy with coral accents.

Plongê postcards with contextual photographs.

Navy Plongê badge on a lanyard, with the p monogram.

Hand holding a navy Plongê tote bag beside a plant.

Branding & Strategic Narrative: Dmitry Bayakhchev, Fabio Issao
Brand Identity: Fabio Issao
Website: Sintropika

Year: 2020 — 2021

← Previous

→ Next