Plongê

Client
Plongê

Partners
Sintropika / Dmitry Bayakhchev

Deliverables
Brand Positioning
Strategic Narrative
Brand Identity

Context

Plongê comes from the French "plongée" which means diving. It's that recurrent desire to go deep into the challenges, to face uncertainties, to discover, and to emerge transformed.

Created in 2014, Plongê is a B-Corp selection consultancy boutique based in Brazil specializing in the recruitment of strategic roles, with a close eye on the challenges of society and the planet. Their approach to the selection process is systemic, based on a deep immersion in the cultural and organizational context of their clients, focusing on establishing and strengthening relationships between companies and individuals who complement each other in their expertise, shared values, and strategic vision about the challenges of the market, society and the role that each one can play in this ecosystem.

Plongê is a long-time supporter of projects like Parsifal21, an initiative that promotes the creation and transformation of businesses with a purpose, encouraging new ways of doing business that promote socio-environmental benefits, and Fórum de Empresas e Direitos LGBTQIA+ (Business and LGBTQIA+ rights forum), a business movement with permanent action bringing together large companies around 10 commitments to the promotion of LGBTIA+ human rights.

Branding process

The brand's positioning was defined over a series of meetings, in-depth interviews, and co-creation workshops, based on studies of the selection and recruitment market, its trends, challenges, and opportunities. In this context, the partners' view on how to act in the market became evident, always guided by an ecosystemic perspective and a dialogical tone in relation to the great challenges that impact us as human beings and the roles we play on the planet. From this perspective, we redesigned the entire strategic narrative and the brand identity of the company, with solid principles that sustain and justify all its products, services, and actions.

Immersion

In-depth interviews with the team, clients, and strategic stakeholders

Market analysis

Communication diagnosis

Co-creation

Multi-stakeholder sesssions focused on future perspectives, brand's personality, positioning and narrative, and portfolio architecture

Narrative buliding

Iterative sesssions to define, refine, and consolidate key-messaging and tone of voice

Visual expression

Deep exploration on opportunities and evolution options for the brand's identity

Visual approach

The brand's visual identity reflects this look at the world in transformation, through contextual photographs that seek to translate the immense challenges we face, at the same time that they dialogue with the pleasure and determination to seek new solutions for them. Through a minimalist and typographic approach, the focus is on the content, expanding the perspectives of its stakeholders to the values defended by the consultancy.