Fabio Issao 山本功
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Client
TodaVida

Services
Branding
Packaging
Illustration

Food to Forest.

TodaVida is a Brazilian-German regenerative food company. Each product funds the planting of the very plant that supplies its raw material, alongside other native trees, turning vacant land into a new forest: an agroforest. There, biomass, nutrients, water, microorganisms, light, and shade find their natural balance. The forest stores carbon, regenerates the soil, offers new habitat for native wildlife, and generates sustainable income for local communities.

The visual concept had to honor the origin of the ingredients, local culture, and producing communities. It also had to express the company's purpose: an economic system that harmonizes every link of production, distribution, sales, and consumption while helping restore Brazil's biomes.

Collage became the key language of the packaging, built on three pillars: showing ingredients alongside people who represent local culture; bringing in positive icons of Brazil, such as Indigenous culture and the forest; and placing the products within a global visual language without losing their local identity.

The labels are built in layers. First come background colors that reflect Brazil's diversity and tropicality, with custom stencils of each product's initial (in Portuguese) for quick identification. Then information, set in a minimal, rational layout. Last, iconographic elements that interact with the stencil letter, revealing the cultural diversity behind each product. Indigenous patterns, lithographs, and botanical illustrations root the line in Brazil's cultural and artistic heritage, lending it history and credibility.

To bring the logo in line with the new label system, we refined the icon's strokes for a cleaner, more legible mark and replaced the wordmark with a more organic, classic typeface, giving the brand a clearer personality within its sector.
TodaVida logo: a green leaf above the serif wordmark.
TodaVida label for umbu: a stencil U with a butterfly, fruit, and a figure in collage, on yellow.
TodaVida label for Brazil nut: a stencil C with nuts, plants, and a figure in collage, on orange.
TodaVida label for banana and passion fruit: stencil letters with fruit and figures in collage, on plum.
TodaVida label for guava and acerola: stencil letters with fruit and a figure in collage, on pink.
TodaVida label for cashew nut: a stencil C with cashews and a figure in collage, on olive green.
TodaVida label for cacao nibs and nuts: stencil letters with cacao and figures in collage, on turquoise.
TodaVida label for Brazil nut protein: a stencil P with a figure and plants in collage, on navy.
TodaVida label for hot chilli: a stencil letter with chilli peppers, a parrot, and a figure in collage, on coral.

Custom typography

Bold display characters were drawn from the label stencils, expanding TodaVida's typographic voice for titles and numbers in select pieces.
TodaVida custom stencil alphabet in black.
TodaVida custom typography: the word
TodaVida custom typography: stencil letters and words like
TodaVida custom stencil alphabet and numbers in yellow on green.

Indigenous patterns

A series of patterns honors the native peoples of Brazil, based on iconographic research into the cultures of the Kayapó, Guarani, Yanomami, Kaxinawá, Pataxó, and Munduruku, among others. The patterns express the bond between the forest and its inhabitants, and their interdependence.
TodaVida pattern inspired by Indigenous graphics, in dark green.
TodaVida pattern inspired by Indigenous graphics, in orange.
TodaVida pattern inspired by Indigenous graphics, in brown.
TodaVida pattern inspired by Indigenous graphics, in sand.
TodaVida pattern inspired by Indigenous graphics, in crimson.
TodaVida pattern inspired by Indigenous graphics, in red-orange.
TodaVida pattern inspired by Indigenous graphics, in olive green.
TodaVida pattern inspired by Indigenous graphics, in pale yellow.
TodaVida banana and passion fruit spread in a jar with a crimson collage label.
TodaVida guava and acerola spread in a jar with a pink collage label.
TodaVida cashew butter in a jar with an olive green collage label.
TodaVida nut mix butter in a jar with a turquoise collage label.
TodaVida Brazil nut flour in an orange pouch with a collage label.
TodaVida Brazil nut protein in a navy pouch with a collage label.
TodaVida umbu spread in a jar with a yellow collage label.
Three bottles of TodaVida hot chilli sauce with coral collage labels.


Creative Direction, Branding, Illustrations: Fabio Issao
Iconography: Helena Nabuco

Year: 2019 — 2021
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