Fabio Issao 山本功

Client
MAAT Agroflorestal

Services
Illustration

Kaa'Maat, guardian of yerba mate and protector of the forest.

MAAT is a yerba mate beverage made with organic, agroforestry-grown ingredients and no artificial additives. Its bright, invigorating flavor carries anti-inflammatory and antioxidant benefits: an energy that comes straight from the plant.

Native to the Atlantic Forest, yerba mate has been cultivated for centuries by the Indigenous peoples of this biome through agroforestry. MAAT's tea is grown the same way, through practices that preserve and regenerate the forest.

The artwork brings the spirit of Maat, the ancient Egyptian principle of truth and justice, into a Brazilian context, honoring yerba mate and the legend of Caá-Yaríi, the Guarani spirit who protects the plant. Yaríi appears with a kind, just gaze, wearing Maat's feather (the strength of Justice) and a healer's mantle that evokes the plant's medicinal power, surrounded by the abundance of Brazilian flora. Figure and forest merge into a new entity: Kaa'Maat, the invoked guardian of yerba mate.

Kaa'Maat embodies truth, justice, and equity. She reminds us to live in harmony with the world, to pursue what is right, and to act with compassion: an invitation to a more conscious way of living.
Illustration concept
Line drawing of Kaa'Maat with notes explaining each symbolic element.
Colorization process
Colorization of Kaa'Maat: the guardian figure wears Maat's feather, surrounded by vibrant Brazilian flora.
Final illustration
The final Kaa'Maat illustration on deep green.
Packaging
Two women holding MAAT cans at a colorful night event.
A MAAT can raised against warm festival lights.
A hand holding up a MAAT can against blurred festival lights.
Two MAAT cans meeting in a toast.

Illustration: Fabio Issao
Creative Direction, Branding, Packaging Design: Helena Nabuco
Photography: Tiago Azzi & Victor Hugo Milech

Year: 2023
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© 2026 Fabio Issao. 山本功
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