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Moray logo in green with a white wordmark, for dark backgrounds.

Client
Moray

Services
Branding
Editorial Design
Motion Graphics
Webdesign

An operating system for farming, one plant at a time.

Moray is building a new operating system for autonomous, adaptive per-plant farming. It combines causal artificial intelligence, robotics, and deep agronomic expertise to enable breakthrough performance in row crops, from each individual plant to entire operations.

Every crop is a living system, shaped by plants, soil, weather, pests, diseases, weeds, and the decisions of those who manage it. As climate extremes become the norm, field-level management can no longer answer the needs of each plant. The next leap requires dynamic, adaptive farming at the scale of the individual plant.

Moray was founded through a strategic partnership between Spacetime Labs and SLC Agrícola, one of the world's largest and most technologically advanced row-crop farming companies, and brings together a team of more than 60 engineers and scientists. Its system runs as a continuous loop (sense, understand, predict and simulate, act, learn), in which every observation informs understanding and every outcome becomes new evidence for the next cycle.

Moray logo in green with a dark wordmark, for light backgrounds.

Visual approach

The brand draws on the technologies and social innovations developed in the Andes 1,000 years ago to ensure food for all, later brought to their height by the Inca Empire. The Andes condense extraordinary climatic and ecological variety into their vertical and horizontal landscapes. Andean agriculture met this variability with a remarkable system of adaptation, which can be read as the world's first system-wide, per-plant digital twin.

The name itself comes from Moray, the Inca site of concentric terraces in Peru's Sacred Valley, believed to have been an agricultural laboratory: a place for learning how each plant responds to its environment.

Moray visual concept: interlocking circles and an M merge into a symbol of Andean terraces, with the color palette.
Moray inspiration: the concentric Inca terraces of Moray, in Peru, beside a map of the Andes.
Moray graphic: a network of orange points connected by lines in a dark green circle.

Imagery

The imagery explores the balance between the natural world and the technology that unlocks sustainable, regenerative agriculture at scale.

Moray imagery: green wave lines like a digital terrain, with orange data points.
Moray imagery: a leaf rendered half as photo, half as a green wireframe.
Moray iconography: a set of green line icons on dark green.

Branding, Information Design, Website: Fabio Issao

Year: 2020 — present

© 2026 Fabio Issao. 山本功

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